SEA Deal Ticker
A Singapore firm just bought its way into 400 global brands: ADA acquires India's Algonomy
ADA, headquartered in Singapore and Malaysia with 1,300 staff and 1,500 clients, takes Algonomy's real-time retail decisioning and its 400 brands. The combined group sells across 34 markets. Terms undisclosed.
Positive-sum angle: Retail AI hardened on Southeast Asia's fragmented commerce now ships to American, Gulf and European brands — capability the region imported for a decade and has started to export.