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Souper Tang
2 CÈ pieces since 12 August 2026: 2 essays. Newest first. All companies →
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How Nevinn Leow decided what to keep when he rebranded his parents' company
The second-generation chief executive of Malaysia’s Souper Tang spent two years rebranding his parents’ herbal-soup company and three more rebuilding its footprint. His test for what to protect is the part a reader can use.
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The fixed cost of entering another country — and how Souper Tang zeroed it
The administrative cost of being a company in another country is fixed. Souper Tang carried it on a single Orchard Road restaurant until 2019, and its return to Singapore is built to never carry it again.