Subscriptions and AI shopping reset the storefront: 80% of Asia-Pacific merchants now run AI, DHL finds — The Manila Times
DHL's 2026 e-commerce report, surveying 29,000 consumers and 5,800 businesses, found 40% of Asia-Pacific shoppers have used AI to shop and 71% of merchants now offer subscription delivery or returns.
Positive-sum angle: AI discovery and subscriptions widen the market rather than split it. As shoppers lean on agents to compare and merchants formalise recurring revenue, payment, logistics, and returns providers all gain predictable volume, and small sellers inherit tools that once belonged to platforms.
What's the impact: SEA operators should price for recurring revenue and agent-mediated discovery now. Build subscription logistics and AI-readable product data for Malaysia and Thailand, where DHL flags the fastest wallet and BNPL growth, before regional platforms template the playbook.