SEA Deal Ticker
A venture firm skipped the round and bought the brand: DSG takes hangover label bback off Evo Commerce
DSG Consumer Partners acquired bback outright, a wellness brand stocked in more than 400 Singapore doors including Guardian and Watsons. Ex-Himalaya Wellness executive Saket Gore takes over as CEO.
Positive-sum angle: Consumer founders with real shelf distribution now have a buyer that pays for the shelf itself, not a term sheet that funds three more years of chasing it.