SEA Deal Ticker
A payments firm bought the salon queue: Korea's NICE takes 93% of Vietnam's EasySalon
KOSDAQ-listed NICE Information & Telecommunication bought more than 93% from the founder, terms undisclosed. EasySalon's software serves over 5,000 beauty businesses across 34 Vietnamese provinces.
Positive-sum angle: The company that owns the booking screen also owns the transaction behind it, and 5,000 Vietnamese salons get payment rails they were never going to procure on their own.