SEA Deal Ticker
The robo-adviser now writes the will: StashAway buys MakeGoodwill and its S$179 product
MakeGoodwill has produced more than 1,100 online wills at S$179 each, with S$35 annual edits after the first year. It keeps operating as a standalone brand; the price was not disclosed.
Positive-sum angle: A platform that only accumulates stops at the account holder's death. Estate rails keep the assets, and the next generation, inside the same account.